Presentation Revolution: The “333 Rule”

Be a REBEL

A "presentation" REBEL is defined as someone who:

Revolts against the ordinary and fights for change. A rebel engages with the people and world around them through tireless contribution. He or she bestows their knowledge and shares their gifts with others, which in turn equips their listeners with the tools, knowledge, and resources needed to help them grow and become extraordinary. And most importantly, a rebel lives life to the fullest. In the words of a wise man, they understand that life is not a “got to” moment, but a “get to” moment.”

uy Kawasaki likes to advocate his 10/20/30 rule for pitching and giving presentations. For those of you not familiar with the formula, it means the following: 10 slides, 20 minutes, and 30 point font. It's a great rule to follow for any presentation, particularly with sales pitching.

Here's another great presentation rule. A presentation rebel knows how to adequately prepare for a presentation. He or she lives and dies by something I like to call the “333 Rule.” This concept is simple and is the hallmark of a captivating and memorable presentation.

3 goals: Every presentation should build trust, win people, and deliver results.
3 stages: Every presentation has a strong beginning, middle, and end. In other words, it has a powerful introduction, body, and conclusion.
3 points: Before you pick-up a writing utensil to start your presentation outline, define the three takeaways you want to leave with your audience. Three points. No more, no less.

333. Simple, isn’t it?

Raving Fans

"In 25 years of looking at stuff like this, I have never encountered something like this... You guys really know your stuff..."
Guy Kawasaki, Co-Founder Truemors - San Francisco, CA

"Scott adapted a book I wrote into a presentation. He did a fantastic job! He took subject matter that some might call boring and made it fresh and exciting. He is an expert at visual storytelling and I recommend him highly."
Todd Albertson, Author and Entrepreneur ToddAlbertson.com – Seattle, WA

"Working with Scott was a great experience. His creative thinking and customer service skills are unparalleled. He managed to understand the essence of what I was trying to communicate and provide an outstanding presentation in a very tight time schedule. I won't hesitate to work with him once again if the opportunity arises, and I obviously recommend Ethos3 for any presentation need."
Hernan Marina - Director of Innovation - Latin America Sales Pepsico

StatCounter

Comments

I work for Guy Kawasaki. Thanks for your comment about Guy's posting on The 10/20/30 Rule of PowerPoint as well as the link to his blog. Btw, I like your 333 Rule!

Mary-Louise
Virtual Assistant

http://blog.guykawasaki.com/

Posted by: Mary-Louise | March 08, 2007 at 01:49 PM